Turnstyle App Design
How might we use technology to improve the lives of low-income older adults and caregivers in NYC?
Goal: To improve access to benefits and entitlements needed to age successfully
Team: Design Fellow (Me), Product Fellow, Social Worker, Design Insight Group at Blue Ridge Labs @ Robin Hood
Surveys, Interviews, Observations
To kick off the discovery phase, we conducted surveys and interviews with Design Insight Group (DIG), consisting of NYC older adults (OAs), caregivers, and community experts.
Through conversations and observations, we learned about major frustrations in older adults' lives, how they currently access resources, and how technology might help make their lives a little easier. Throughout the fellowship, DIG helped us continuously test and refine a Minimal Viable Product to present back to community.
Stakeholder Maps, Personas, User Journey Maps
Stakeholder mapping helped us identify key figures such as low-income OAs, local CBOs, and the Department of the Aging (DFTA), while personas helped keep our work user-centered.
We personified OAs as Ellie, an 82-year old living on a low fixed income. She enjoys activities and seeks support at a CBO-run senior center.
We also personified CBO staff, who are hardworking and well-trusted, but are bound by DFTA requirements. These requirements, such as a state required intake form, often present unpleasant client experiences and can delay access to CBO services for weeks on end.
Not only is it difficult to ask for help in the first place, the process of getting help poses obstacles as well. Here was an opportunity to redesign the way CBOs address the needs of older adults in a more dignified way, while still meeting system requirements.
Ideation and Prototyping
Wireframes, User Testing
To test our hypotheses, we designed a more user-friendly intake form and a response system that was tailored to their individual interests and need – one that recognized them as more than their challenges and supported their self-determination.
Rapid prototyping allowed us to quickly test the flow, tone, and overall user experience of the Turnstyle intake form.
Our MVP (below) was an intake form that provided a warmer welcome into the CBO, as well as personalized mini magazines containing a resource directory and self-care content.
Turnstyle Intake Form
Turnstyle Response System – Mini Magazine
Of those who went though the Turnstyle intake form, we found that:
— 72% Older Adults indicated unmet medical needs
— 45% Older Adults indicated unmet mental health needs
— 18% Older Adults indicated unmet financial needs
We also found that the mini magazine drove high levels of follow-through and engagement with poverty-fighting benefits and programs. One hundred percent of newsletter recipients followed “Next Steps” after receipt of newsletter, which included:
— Enrolling in benefits and entitlement (eg: Access-A-Ride, Silver Sneakers)
— Engaging with the health care system (eg: finding a doctor, finding a mental health professional)
— Taking recommended self-care steps (eg: meditation, downloading a financial management app)
"I found a doctor recently and I’m really happy... I did it because of the information Turnstyle provided.”
– DIG Member